Serums 101
What is a serum?
A serum is a facial care product that contains concentrated amounts of active ingredients to renew, nourish, protect, and hydrate the skin. Although typically seen as "extras" in your regimen, they have powerful properties that can target your unique concern.
When do you apply a serum?
A serum is typically the first product you apply to the skin after cleansing and toning because it has smaller molecules than a facial oil or moisturizer. You want serums to absorb first.
Why are they necessary?
Serums contain active ingredients that target specific skin concerns; wrinkles, pigmentation, blemishes, and thinning skin. As cell turnover and skin detoxification slow down with age, using active or superfood ingredients found in a serum will gradually transform your skin with each turnover cycle.
How do I choose?
Choose a serum based on your concern. For example, if you have acne, you will want to look for a water-based serum or something that helps the cell turnover process. If you have pigment or wrinkles, look for serums containing exfoliating ingredients along with vitamin C, niacinamide, or peptides. Dry or aging skin will benefit from botanical based antioxidants and a creamier textured serum for extra moisture.
Vitamin Sea Serum
used for: vitamin C protection and moisture. Dry, pigmented, damaged or wrinkled skin
main actives: vitamin C, niacinamide (vitamin B), Kukui nut oil, peptides, plankton extract, astaxanthin
texture: feels like silk on the skin, it’s a weightless, cream-based serum that leaves a soft finish
Check out Core 4 Dry Skin for a basic regimen
Nori Gel Serum
used for: vitamin C protection and hydration. Oily, acne, sensitive, or dehydrated skin
main actives: vitamin C, Porphyra (red seaweed), liquid oxygen, hyaluronic acid, astaxanthin
texture: feels like a watery gel on the skin. It absorbs quickly into the deeper layers of the skin
Check out Core 4 Oily Skin or Core 4 Sensitive Skin for a basic regimen
Triple Acid Seaweed Serum
used for: all skin types needing light exfoliation, smoother texture, softer wrinkles, and fewer breakouts
main actives: glycolic acid, salicylic acid, hibiscus acid (lactic), green tea, seaweed, licorice root
texture: it’s a gel that absorbs immediately on the skin
Check out Lipid Barrier Repair Bundle for a basic regimen
The Serum Collection
Includes :
Vitamin Sea Serum: for moisture and protection
Nori Gel Serum: for hydration and repair
Triple Acid Seaweed Serum: for increasing cell turnover, brightening pigmentation, and boosting collagen